These are projects which I have been responsible for as the Director of the Creative Department, utilizing my team of graphic, web and multimedia designers.
Stop the Goat
SGI’s Traffic Safety department annually promotes safe driving habits during the National Teen Driver Safety Week. My team and I were called upon in 2018 to produce an agency-like campaign on a shoestring budget. We pushed the envelope when compared […]
BC Expansion
In mid 2015 SGI CANADA began selling commercial insurance in B.C. and a limited home property insurance followed in 2016. I and my department were responsible for all associated print, web and marketing materials in this new marketplace.
UBI Telematics – Ontario
An 18-month project to design, build and test the purchase screens, client and partner web portals, communication and marketing materials associated with SGI selling a Usage Based Insurance (UBI) auto product in Ontario.
SGI CANADA University
In an effort to sway more independent brokers to partner with SGI CANADA, the corporation launched both an online and in-class training program dubbed “SGI CANADA University”. Partnering brokers and their staff are able to take numerous insurance training courses that […]
OH&S Safety Posters
The corporation had made it onto Canada’s Top 50 naughty list for workplace accidents and wanted to change that. I was instructed to come up with some sort of message to remind staff that we want them to practice safety […]
Prestige – Home
A higher-end home insurance product line SGI CANADA has had success with in Saskatchewan and is now offering out-of-province. It has received more marketing than the other products, with promotional efforts being split between customer and broker awareness.
Auto Fund Posters
Auto Fund administers all driver licensing and vehicle insurance needs for Saskatchewan residents. It has a multitude of programs and initiatives, some legislated some not, for which the Creative Department is often asked to create posters for. While not considered marketing from a […]
Chinese Entrepreneur Magazine
SGI wanted to reach a more diverse audience with its traffic safety message and did so by placing ads in print media published for and by ethnic communities in Saskatchewan. I had to coordinate the design of these ads so that […]
Class 4 Trip Inspections
When car-sharing services — including drivers operating through platforms like Uber — were approved to operate in Saskatchewan, SGI anticipated a significant rise in applications for Class 4 licences. At the same time, increased immigration meant more new residents were […]