SGI CANADA wanted to start selling a Usage Based Insurance (UBI) auto product in Ontario similar to that of our competitors, which was marketed under the name “Boomerang”. A marketing group in Ontario was hired as consultants for various marketing related tasks and the Creative Department worked with them on the following marketing items.
UBI – Mascot
“Boomer” a mascot for the Usage Based Insurance (UBI) auto product developed for Ontario. Used on the telematics device itself and in other communication and marketing materials.
UBI – Packaging
Packaging for the actual plug-in telematic device needed to be created and produced. In addition, details regarding shipment weight, cost, damage and returns needed to be factored into the design and production. Those doing the assembly of the mailouts were […]
UBI – Animatic
This rough (unfinished) animatic is currently being developed for use on the UBI website to help explain what usage-based insurance means and may be used for marketing purposes as well.