In 2025, SGI marked its 80th year of operation, and I was asked to create a celebratory video that was energetic, engaging, and reflective of the company’s long and layered history. The piece weaves together imagery spanning eight decades, highlighting both sides of the organization. On one side, the regulated Auto Fund — operating on behalf of the people of Saskatchewan in a non-profit capacity — with its work in driver licensing, legislation, claims, salvage, and traffic safety education and enforcement. On the other, SGI CANADA, competing nationally in the Property & Casualty insurance market across five provinces, offering home, condo, tenant, agro, commercial, and surety products.
The video served as a commemorative visual backdrop during breaks in formal presentations and as a welcoming feature ahead of corporate and public events — a lively reminder of where the company has been and the many roles it continues to play.