A few projects where marketing was required as a component of a larger strategy or in some instances, a small initiative on its own.
Prestige – Home
A higher-end home insurance product line SGI CANADA has had success with in Saskatchewan and is now offering out-of-province. It has received more marketing than the other products, with promotional efforts being split between customer and broker awareness.
BC Expansion
In mid 2015 SGI CANADA began selling commercial insurance in B.C. and a limited home property insurance followed in 2016. I and my department were responsible for all associated print, web and marketing materials in this new marketplace.
UBI – Marketing
SGI CANADA wanted to start selling a Usage Based Insurance (UBI) auto product in Ontario similar to that of our competitors, which was marketed under the name “Boomerang”. A marketing group in Ontario was hired as consultants for various marketing related […]
Auto Fund Posters
Auto Fund administers all driver licensing and vehicle insurance needs for Saskatchewan residents. It has a multitude of programs and initiatives, some legislated some not, for which the Creative Department is often asked to create posters for. While not considered marketing from a […]
Auto Pak Ads
Three ads promoting SGI CANADA Auto Pak. I collaborated with our external ad agency on the creative for this campaign which included tv spots, billboards, posters and online ads.
Broker Sharecost Ads
SGI CANADA’s sharecost program pays a portion of any advertising costs brokers incur when they advertise SGI CANADA’s products. I am responsible for having these ads created and available for brokers to download through our broker portal website. All product ads […]
Tribal Council Posters
The 2018 poster (Curb Dangerous Driving) required such a specific photo that stock photography could not be used. Instead I created this photo, compositing eight different images using photoshop. Similarly the 2017 poster (Put Your Phone Away and Buckle Up) […]
SGI CANADA University
In an effort to sway more independent brokers to partner with SGI CANADA, the corporation launched both an online and in-class training program dubbed “SGI CANADA University”. Partnering brokers and their staff are able to take numerous insurance training courses that […]
Corporate Image Ads
When not promoting product, the corporation is usually promoting its community involvement and how beneficial it can be for brokers to partner with SGI CANADA. Here are just a couple of these types of ads I have created.
The Re-Inventors
Working through Partners in Motion and with History Television, I was contracted to produce posters, fly sheets, brochures and a DVD jacket for The Re-Inventors, a locally-produced television program.
RSO Donor Insert
Donations insert produced for the Regina Symphony Orchestra. Insert opens mid-face revealing sponsor levels, with fillable portion appearing on the back.