I am responsible for the creation, implementation and enforcement of the branding and visual identity standards at SGI and lead the way with the execution of a brand renewal when the corporation switched its focus from being product-oriented to being customer-focused.
Visual Identity Standards
Responsible for developing, maintaining and enforcing the visual identity standards for the corporation. In addition, whenever a new product or program is created, like the Accredited Collision Repair system, additional standards are created for them showing how they fit into the corporate whole.
Brand Renewal
During my time at SGI, I championed the development of a consistent visual identity and strengthened brand recognition where little cohesion had previously existed. As Creative Director, I led the execution of a major brand renewal as the organization shifted […]
Corporate Presentations
Featured here are a few sample Powerpoint page templates (4×3 and 16×9) for SGI’s Auto Fund and SGI CANADA areas of business which I was responsible for the development of.
Issuer Website
All website and development requests are suppose to be directed to me so that I can ensure they are designed respecting visual identity and brand standards and built to follow W3C specification. The first time a department went rogue and thought they could […]
UBI – Mascot
“Boomer” a mascot for the Usage Based Insurance (UBI) auto product developed for Ontario. Used on the telematics device itself and in other communication and marketing materials.
UBI – Packaging
Packaging for the actual plug-in telematic device needed to be created and produced. In addition, details regarding shipment weight, cost, damage and returns needed to be factored into the design and production. Those doing the assembly of the mailouts were […]
UBI – Supporting Materials
The launch of any new product involves the design and production of numerous supporting materials ranging from print items such as stationary and forms to emails and other forms of electronic communication and social media support.