A higher-end home insurance product line SGI CANADA has had success with in Saskatchewan and is now offering out-of-province. It has received more marketing than the other products, with promotional efforts being split between customer and broker awareness.
Prestige – Sales Tool
A Prestige sales tool which utilized statistical information about higher-end home costs and related insurance facts. These were distributed to brokers and used by them for up-selling to existing clients with lower home coverages and to sway those who were covered under another […]
Prestige – Home Ads
The marketing department’s ad placement for Prestige has primarily been full page, in magazines about fine lifestyles and higher end home ownership.
Prestige – Product Profile
Another marketing tool to explain the Prestige product in further detail and provide comparisons to other products. This was used by a broker once a customer had decided on purchasing Prestige but needed more information about how to customize the […]
Prestige – Brochure
The Prestige brochure made available to brokers primarily for office use but was also used by brokers as a mailing insert when they sent out home renewal letter to clients who didn’t have Prestige. Brokers told us that this worked […]
Prestige – Homebuilders
Marketing sought referrals to the Prestige product from homebuilding associations and took out full page ads in associated periodicals.