In 2021, SGI announced it would be returning money to Saskatchewan customers based on a percentage of the average annual premium they paid to license and register their vehicles over the previous three years. To help clearly explain how the rebate would be calculated, I was asked to create a series of short animated videos that visually simplified a variety of real-world scenarios — from customers who insured vehicles for only part of the three-year period, to those with multiple vehicles, differing classes, and amounts owing.
Each video broke down the math in straightforward, easy-to-follow terms, with the goal of educating the public and reducing calls to the company’s call centre. Hosted on SGI’s public website, the videos saw strong engagement and were widely referenced by media outlets covering the rebate announcement. Many reporters commented that the animations answered their questions outright, and overall the series proved highly effective in clarifying the rebate and minimizing customer confusion.
Created entirely in Adobe After Effects, all four videos were illustrated, animated, and edited by me over the course of a single weekend. This first installment explains how the rebate was calculated for customers with multiple vehicles, when all three were registered for the full three-year period.
The second video in the series explained how the rebate was calculated for customers who may not have registered their car for each of the three years the rebate covered.
The third video in the series explained how the rebate was calculated for customers who had an outstanding balance with SGI. It clarified that any amount owed would first be deducted from the rebate, and any remaining balance would then be returned to the customer, if applicable.
The fourth and final video in the series clarified that the rebate was not limited to motorized vehicles. It explained that licensed trailers were also eligible for the full rebate, provided they met the same criteria during the three-year calculation period. As with the others, the animation walked viewers through the math in a simple, visual way to ensure customers understood that qualifying trailers were included in the rebate program.