When car-sharing services — including drivers operating through platforms like Uber — were approved to operate in Saskatchewan, SGI anticipated a significant rise in applications for Class 4 licences. At the same time, increased immigration meant more new residents were […]
Creative Director
Stop the Goat
Social media videos associated with the in-house Stop the Goat Campaign.
Stop the Goat
SGI’s Traffic Safety department annually promotes safe driving habits during the National Teen Driver Safety Week. My team and I were called upon in 2018 to produce an agency-like campaign on a shoestring budget. We pushed the envelope when compared […]
SGI CANADA University
In an effort to sway more independent brokers to partner with SGI CANADA, the corporation launched both an online and in-class training program dubbed “SGI CANADA University”. Partnering brokers and their staff are able to take numerous insurance training courses that […]
Chinese Entrepreneur Magazine
SGI wanted to reach a more diverse audience with its traffic safety message and did so by placing ads in print media published for and by ethnic communities in Saskatchewan. I had to coordinate the design of these ads so that […]
Prestige – Home Ads
The marketing department’s ad placement for Prestige has primarily been full page, in magazines about fine lifestyles and higher end home ownership.
Prestige – Home
A higher-end home insurance product line SGI CANADA has had success with in Saskatchewan and is now offering out-of-province. It has received more marketing than the other products, with promotional efforts being split between customer and broker awareness.
OH&S Safety Posters
The corporation had made it onto Canada’s Top 50 naughty list for workplace accidents and wanted to change that. I was instructed to come up with some sort of message to remind staff that we want them to practice safety […]
BC Expansion
In mid 2015 SGI CANADA began selling commercial insurance in B.C. and a limited home property insurance followed in 2016. I and my department were responsible for all associated print, web and marketing materials in this new marketplace.
UBI Telematics – Ontario
An 18-month project to design, build and test the purchase screens, client and partner web portals, communication and marketing materials associated with SGI selling a Usage Based Insurance (UBI) auto product in Ontario.