A higher-end home insurance product line SGI CANADA has had success with in Saskatchewan and is now offering out-of-province. It has received more marketing than the other products, with promotional efforts being split between customer and broker awareness.
Marketing
RSO Donor Insert
Donations insert produced for the Regina Symphony Orchestra. Insert opens mid-face revealing sponsor levels, with fillable portion appearing on the back.
Tribal Council Posters
The 2018 poster (Curb Dangerous Driving) required such a specific photo that stock photography could not be used. Instead I created this photo, compositing eight different images using photoshop. Similarly the 2017 poster (Put Your Phone Away and Buckle Up) […]
Marketing
A few projects where marketing was required as a component of a larger strategy or in some instances, a small initiative on its own.
BC Expansion – Ads
A few of the advertisements which ran in various publications promoting SGI CANADA’s arrival in the B.C. marketplace.
BC Expansion – Displays
A few of the display banners which were used to promote SGI CANADA product and community presence.
UBI – Packaging
Packaging for the actual plug-in telematic device needed to be created and produced. In addition, details regarding shipment weight, cost, damage and returns needed to be factored into the design and production. Those doing the assembly of the mailouts were […]
UBI – Animatic
This rough (unfinished) animatic is currently being developed for use on the UBI website to help explain what usage-based insurance means and may be used for marketing purposes as well.
UBI – Mascot
“Boomer” a mascot for the Usage Based Insurance (UBI) auto product developed for Ontario. Used on the telematics device itself and in other communication and marketing materials.
Tribal Council Poster
Goal was to get provincial First Nation residents interested in promoting traffic safety in their community while also highlighting driver distraction as a leading cause of vehicular injuries and deaths.