Responsible for leading the design, development and usability testing of the online purchase portal web pages. Pages had to adhere to W3C standards as well as Ontario’s standards for accessibility and be developed for mobile use. Other considerations involved pre-filled data being submitted […]
UBI Telematics
UBI – Development Review
All pages were reviewed at varying stages of development and corrections were provided back to the development team. Reviews encompassed device, platform, and browser behaviour as well as adherence to design specifications and wireframe design.
UBI – Web Design
As the wireframes advanced, the design of the customer portal, purchase and partner web pages got underway. Brand followed the corporate standards of the parent company product was being sold under.
UBI – Supporting Materials
The launch of any new product involves the design and production of numerous supporting materials ranging from print items such as stationary and forms to emails and other forms of electronic communication and social media support.
UBI – Mascot
“Boomer” a mascot for the Usage Based Insurance (UBI) auto product developed for Ontario. Used on the telematics device itself and in other communication and marketing materials.
UBI – Packaging
Packaging for the actual plug-in telematic device needed to be created and produced. In addition, details regarding shipment weight, cost, damage and returns needed to be factored into the design and production. Those doing the assembly of the mailouts were […]
UBI – Animatic
This rough (unfinished) animatic is currently being developed for use on the UBI website to help explain what usage-based insurance means and may be used for marketing purposes as well.
UBI – Mascot
“Boomer” a mascot for the Usage Based Insurance (UBI) auto product developed for Ontario. Used on the telematics device itself and in other communication and marketing materials.