When car-sharing services — including drivers operating through platforms like Uber — were approved to operate in Saskatchewan, SGI anticipated a significant rise in applications for Class 4 licences. At the same time, increased immigration meant more new residents were […]
Video
SGI Auto Rebate 2021
In 2021, SGI announced it would be returning money to Saskatchewan customers based on a percentage of the average annual premium they paid to license and register their vehicles over the previous three years. To help clearly explain how the […]
SGI at 80 years
In 2025, SGI marked its 80th year of operation, and I was asked to create a celebratory video that was energetic, engaging, and reflective of the company’s long and layered history. The piece weaves together imagery spanning eight decades, highlighting […]
SGI CANADA 2022 Broker Convention Promo
After two years apart — one convention cancelled for the first time in over six decades and the next held entirely online — SGI CANADA’s 2022 Annual Convention marked a long-awaited return to gathering in person. This short promotional video […]
Ant-Pollo 11
This tongue-in-cheek “lost” 1960s TV commercial resurrects the baffling ambition of the Gravyloaf Game Company — once famous for its Matchstick Flyer Model Kits that taught youngsters how to build wartime aircraft from the contents of a humble matchbox. Now, […]
Experience in the field
When the Farm Business Unit (FBU) was created, SGI CANADA requested that the creative team come up with a way to market the benefits of the FBU team. The team is composed of insurance adjusters who are also farmers and […]
Driver Education Videos
When we put our entire driver handbook online, I made it a priority to turn a lot of our key instructional graphics into animated video format. Today the SGI public website has more than 60 animated videos explaining proper driving techniques […]
Video
Here are a mix of videos I’ve created for various professional and personal projects and a few where I was the creative director.