The corporation had made it onto Canada’s Top 50 naughty list for workplace accidents and wanted to change that. I was instructed to come up with some sort of message to remind staff that we want them to practice safety […]
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BC Expansion – Ads
A few of the advertisements which ran in various publications promoting SGI CANADA’s arrival in the B.C. marketplace.
BC Expansion
In mid 2015 SGI CANADA began selling commercial insurance in B.C. and a limited home property insurance followed in 2016. I and my department were responsible for all associated print, web and marketing materials in this new marketplace.
UBI Telematics – Ontario
An 18-month project to design, build and test the purchase screens, client and partner web portals, communication and marketing materials associated with SGI selling a Usage Based Insurance (UBI) auto product in Ontario.
BC Expansion – Displays
A few of the display banners which were used to promote SGI CANADA product and community presence.
UBI – Wireframes
Responsible for leading the design, development and usability testing of the online purchase portal web pages. Pages had to adhere to W3C standards as well as Ontario’s standards for accessibility and be developed for mobile use. Other considerations involved pre-filled data being submitted […]
UBI – Development Review
All pages were reviewed at varying stages of development and corrections were provided back to the development team. Reviews encompassed device, platform, and browser behaviour as well as adherence to design specifications and wireframe design.
UBI – Web Design
As the wireframes advanced, the design of the customer portal, purchase and partner web pages got underway. Brand followed the corporate standards of the parent company product was being sold under.
UBI – Supporting Materials
The launch of any new product involves the design and production of numerous supporting materials ranging from print items such as stationary and forms to emails and other forms of electronic communication and social media support.
UBI – Mascot
“Boomer” a mascot for the Usage Based Insurance (UBI) auto product developed for Ontario. Used on the telematics device itself and in other communication and marketing materials.