When not promoting product, the corporation is usually promoting its community involvement and how beneficial it can be for brokers to partner with SGI CANADA. Here are just a couple of these types of ads I have created.
Marketing
SGI CANADA University
In an effort to sway more independent brokers to partner with SGI CANADA, the corporation launched both an online and in-class training program dubbed “SGI CANADA University”. Partnering brokers and their staff are able to take numerous insurance training courses that […]
Broker Sharecost Ads
SGI CANADA’s sharecost program pays a portion of any advertising costs brokers incur when they advertise SGI CANADA’s products. I am responsible for having these ads created and available for brokers to download through our broker portal website. All product ads […]
Auto Fund Posters
Auto Fund administers all driver licensing and vehicle insurance needs for Saskatchewan residents. It has a multitude of programs and initiatives, some legislated some not, for which the Creative Department is often asked to create posters for. While not considered marketing from a […]
Prestige – Homebuilders
Marketing sought referrals to the Prestige product from homebuilding associations and took out full page ads in associated periodicals.
Prestige – Brochure
The Prestige brochure made available to brokers primarily for office use but was also used by brokers as a mailing insert when they sent out home renewal letter to clients who didn’t have Prestige. Brokers told us that this worked […]
Prestige – Product Profile
Another marketing tool to explain the Prestige product in further detail and provide comparisons to other products. This was used by a broker once a customer had decided on purchasing Prestige but needed more information about how to customize the […]
UBI – Marketing
SGI CANADA wanted to start selling a Usage Based Insurance (UBI) auto product in Ontario similar to that of our competitors, which was marketed under the name “Boomerang”. A marketing group in Ontario was hired as consultants for various marketing related […]
Prestige – Sales Tool
A Prestige sales tool which utilized statistical information about higher-end home costs and related insurance facts. These were distributed to brokers and used by them for up-selling to existing clients with lower home coverages and to sway those who were covered under another […]
Prestige – Home Ads
The marketing department’s ad placement for Prestige has primarily been full page, in magazines about fine lifestyles and higher end home ownership.