A Prestige sales tool which utilized statistical information about higher-end home costs and related insurance facts. These were distributed to brokers and used by them for up-selling to existing clients with lower home coverages and to sway those who were covered under another […]
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Prestige – Home
A higher-end home insurance product line SGI CANADA has had success with in Saskatchewan and is now offering out-of-province. It has received more marketing than the other products, with promotional efforts being split between customer and broker awareness.
Logos
Ahhh the logo. Definitely an aspect of graphic design but a category I felt deserving of its own. Here are just a few I have created and who they were for.
Illustration
Illustrations I have done both for SGI and for freelance clients as well as some personal work.
Graphic Design
Good design inspires, visually communicates, and is what I love to do. Although I’m a very capable web designer and illustrator, graphic design is at the core of everything I do.
Brand Identity
I am responsible for the creation, implementation and enforcement of the branding and visual identity standards at SGI and lead the way with the execution of a brand renewal when the corporation switched its focus from being product-oriented to being […]
RSO Donor Insert
Donations insert produced for the Regina Symphony Orchestra. Insert opens mid-face revealing sponsor levels, with fillable portion appearing on the back.
Tribal Council Posters
The 2018 poster (Curb Dangerous Driving) required such a specific photo that stock photography could not be used. Instead I created this photo, compositing eight different images using photoshop. Similarly the 2017 poster (Put Your Phone Away and Buckle Up) […]
Marketing
A few projects where marketing was required as a component of a larger strategy or in some instances, a small initiative on its own.
Web Development
I and my team design, develop, test and update seven public websites, nine broker extranets and the corporate Intranet for SGI, ensuring standards are met and maintained according to W3C and best practices for usability and accessibility.